Google Plus is Going Away – But What Does That Mean

Apr 4, 2020
Blog

Introduction

Welcome to Creative Media Distribution, LLC, your trusted partner in the world of digital marketing and advertising. In this blog post, we delve into the recent news of Google Plus shutting down and explore its implications on businesses operating in the marketing and advertising industry.

The Rise and Fall of Google Plus

Google Plus, launched in 2011, aimed to become a major player in the social media landscape. With its integration across various Google services and a unique approach to managing relationships through "Circles," it showed promise. However, despite initial hype, Google Plus failed to gain significant traction among users and struggled to compete with established platforms like Facebook and Twitter.

The Shutdown Announcement

In October 2018, Google announced its decision to shut down Google Plus after uncovering a data breach that exposed the personal information of millions of users. The breach, combined with the platform's low user engagement, contributed to the demise of Google Plus.

Implications for Businesses in the Marketing and Advertising Industry

As a business and consumer services agency specializing in marketing and advertising, it's crucial to understand the implications of Google Plus's shutdown on your digital strategy.

1. Impact on SEO

Google Plus played a role in search engine optimization (SEO) due to its connection with Google's search algorithm. However, with its shutdown, the direct impact on SEO is minimal. Google still considers various factors like quality content, backlinks, and site authority to rank pages. Focusing on these aspects will ensure your website continues to rank well in search results.

2. Social Engagement and Brand Visibility

While Google Plus struggled to gain a wide user base, some businesses actively maintained a presence on the platform. With its closure, the need to shift social engagement efforts to more popular platforms like Facebook, Twitter, Instagram, and LinkedIn becomes evident. Reallocate your resources and develop a strong presence on these platforms to maintain brand visibility and engage with your target audience effectively.

3. Enhanced Google My Business Integration

Google My Business, a separate platform, remains an essential tool for local businesses to manage their online presence. The shutdown of Google Plus suggests that Google will likely invest more resources in improving Google My Business features and its integration with search results. Ensure your business listings are accurate, regularly update them with relevant information, and actively engage with customer reviews.

Conclusion

Google Plus's shutdown may have limited direct impact on businesses in the marketing and advertising industry. However, it serves as a reminder to stay agile and adapt digital strategies to reflect the evolving social media landscape. By focusing on SEO best practices, redirecting social engagement efforts, and leveraging Google My Business, Creative Media Distribution, LLC enables businesses like yours to thrive in the ever-changing digital world.

Stay informed with Creative Media Distribution, LLC - your trusted partner for all your marketing and advertising needs!

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