Google has been wanting to put emphasis on quality in depth articles for awhile. As of August 6th this year, Google is including a section dedicated to in depth articles in search results.The in depth articles will be displayed when broad terms are being searched such as gender, population growth, and capital punishment. If you care about search, you should be informed about in depth articles because engineer Pandu Nayak, who is responsible for much of the Panda algorithms, said the ranking algorithm looks specifically for content that is “high-quality and in-depth.” As promised earlier this week in my article about the general announcement and visual results in search for in depth articles, here is a guideline for writing these in depth articles.
How to write the in depth articles Google is looking for:
1) Use schema.org “article” markup
- SEO title tag
- A crawlable and indexable image
- Date published
- Article body
2) Provide authorship markup
- Make sure you have a profile photo with a recognizable headshot.
- Make sure a byline containing your name appears on each page of your content (for example, “By John Smith”).
- Make sure your byline name matches the name on your Google+ profile.
- Verify you have an email address (such as JohnSmith@gmail.com) on the same domain as your content.
- rel=next and rel=prev for paginated articles (also watch out for common rel=canonical mistakes),
3) Provide information about your organization’s logo
4) Finally, create compelling in-depth content