Harvard University rocks social media

As social media becomes more popular, multiple definitions of social media develop. Here is an older definition from 2010 that we at Creative Media Distribution find favorable:

In Harvard’s Must Have Guide to Social Media,  Nicholas Lamphere, a Harvard University instructor states:

“Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers…”

see how harvard uses social media effectively

The popular tech site, Mashable, held an interview with Brian Kenny, CMO of Harvard Business School. Regarding social media, Kerry said “I think about social media as a way for us to engage all the audiences that we care about in ways that we never could before. To me, the greatest benefit of social media for HBS is that it allows people to interact with us, and that wasn’t the case before these social networking tools.”